12:51, UK, Tuesday 03 November 2015
It's a new chapter for one of the world's biggest online retailers - Amazon is opening its first ever physical store.
Two decades after it started selling books on the internet, Amazon has a shop called Amazon Books in its home city of Seattle.
It stocks 6,000 books which have been chosen based on reviews and sales data from Amazon's website.
Prices in the store are matched with the website, and shelves will feature book reviews taken from the site.
It is likely that if the store is a success, more physical Amazon shops could appear elsewhere.
Amazon books vice president Jennifer Cast said: "Amazon Books is a physical extension of Amazon.com.
"We've applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping.
"The books in our store are selected based on Amazon.com customer ratings, preorders, sales, popularity on Goodreads, and our curators’ assessments.
"These are fantastic books. Most have been rated four stars or above and many are award winners.
"To give you more information as you browse, our books are face-out, and under each one is a review card with the Amazon.com customer rating and a review.
"You can read the opinions and assessments of Amazon.com’s book-loving customers to help you find great books.”
A revival of physical book sales is under way, after a decade of decline.
Last month Waterstones said it would stop selling Amazon's Kindle in store, with managing director James Daunt saying they were "getting virtually no sales".
The sales areas were replaced with hardback and paperback books.
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